NC State’s Master of Management, Marketing Analytics is proud to present the next installment of its virtual Speaker Series: Lessons From the Trenches: A Practitioner’s View of Marketing Analytics. The series features academic and industry experts in marketing analytics thought leadership. Ritu Jain, head of GTM Operations for Data BU at Qlik, will provide insights on the following topics:

• How marketers across industries are leveraging analytics — all the way from dissecting consumer behavior to measuring the impact of their marketing decisions
• How the emergence of artificial intelligence and machine learning is turbo-charging marketing
• What does it mean for you? Will generative AI make marketers obsolete?

MMA candidate Andrew Baker will moderate this session. Baker is director of communications for the Graduate Student Advisory Board and a McLauchlan fellow.

If you have questions, contact Allison Anthony at aanthon3@ncsu.edu.