In the past five years, researchers and media have reported Americans are notoriously sleep-deprived. There are numerous reasons why this may be the case. While many people try to improve their health via diet, exercise and ceasing bad consumption habits (e.g., junk food, cigarettes), sleep is often overlooked -- or is it? Sleep medications will surpass $5 billion in annual sales within the next year. Not only are Americans having difficulty getting sufficient quantities of quality sleep, they also have difficulty getting to sleep. This workshop will provide the latest research findings regarding the importance of sleep and offer participants suggestions to improve their sleep according to priority and quality measures.