Join NC State’s Master of Management, Marketing Analytics on April 4 for the next installment of its virtual speaker series featuring academic and industry experts in marketing analytics thought leadership.

Stefanie Robinson, associate professor of marketing, will present "Understanding Consumer Behavior to Make Strategic Decisions." MMA candidate Mariah Howlett will moderate the discussion.

In the age of big data, artificial intelligence and data analytics, it is important to first understand your target consumer in order to make data-driven and strategic decisions.

In this webinar session, we will dive deep into consumer decision-making, consumer behavior research and how marketers can use different techniques to understand their consumers. After all, knowing your customers is the key to long-term marketing success.